ApoB (Apolipoprotein B) is one of the strongest indicators of cardiovascular risk. Most people can improve it by reducing saturated fat, increasing soluble fiber, and staying consistent over time. The problem is that most people underestimate their saturated fat intake, overestimate their fiber intake, and struggle to stay consistent.

Measures uncovers those dietary blind spots, creates personalized nutrition targets, and helps you build the consistency needed to produce meaningful biological change.

Measures connects your meals, biomarkers, and lifestyle data so you can stop guessing and make smarter nutrition decisions.

01

Connect your biology

Connect your biology

Connect your health records or schedule a Measures biomarker test to establish your baseline and receive personalized nutrition targets designed to improve your ApoB.

02

Turn your tiles Green

Capture your daily nutrition to reveal whether it's helping or hurting your ApoB. Turn your nutrition tiles green by hitting your personalized Saturated Fat and Fiber targets.

03

ApoB chart

Confirm your progress

After 60 days of turning your nutrition tiles green, confirm your biological progress with a follow-up Measures biomarker panel.

We built Measures for everyone who prioritizes their health. Join us on this journey.

Built from firsthand experience, guided by clinical expertise.

Preventive Medicine

Barry Breaux, MD, MBA

Advising on biomarker prioritization and preventive risk modeling.

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Cardiovascular Medicine

Carleton Nibley, MD

Advising on lipid risk and cardiometabolic trajectory.

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Emergency Medicine

Nathan Schlicher, MD, JD, MBA

Providing frontline perspective on the consequences of unmanaged chronic risk.

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A structured system for understanding how daily nutrition and lifestyle decisions are
shaping your long‑term health.

Measures Core

Founding Member pricing
$49/month

Charged annually at $499 (Save 15%)

  • Essential Biomarker Panel(Included biomarker testing and follow-up with a current retail value of over $500)Measures the biomarkers that matter most for cardiometabolic health and inflammation, including HbA1c, Fasting Insulin, hsCRP, Fasting Glucose, LDL Cholesterol, HDL Cholesterol, Triglycerides, Total Cholesterol, plus additional biomarkers to assess kidney function, liver function, and electrolytes. Then track how your nutrition changes those biomarkers over time.One included follow-up for up to 6 biomarkers that were initially out of range.
  • Continuous nutrition and supplement intelligence informed by your biomarkers
  • Longitudinal trajectory insights across metabolic and cardiometabolic signals
  • CGM analytics and metabolic pattern recognition
  • Nutrition-to-outcome reporting

Measures is designed for people who want clarity, confirmation, and control over where their health is going.